When the band Dear Boy came to us needing a restock of their signature merch , the goal was clear: maintain the perfect vintage, distressed look that defines their brand. While the band provided the artwork with the already distressed texture built in, achieving that authentic, worn-in appearance on fabric requires more than just a good file—it takes meticulous screen printing execution.
The process began by taking Dear Boy's original, artfully distressed artwork and translating it onto a digital mockup. This crucial step allowed the band to see exactly how the complex, textured design would sit on the Gildan 2000 shirts, ensuring the size, placement, and overall feel were approved before any ink touched the screen. This client collaboration minimizes risks and aligns expectations right from the start.
Once the mockup was approved, our production team shifted into high gear, focusing on translating the digital distress into a physical print:
The final step was the print itself. Printing a distressed texture requires careful attention to the squeegee pressure and off-contact to ensure the ink deposit is thin enough to maintain the look without becoming oversaturated. The entire job was printed on comfortable and durable Gildan 2000 tees, perfect for a long tour.
By focusing on precise screen prep and color matching across two distinct runs, we ensured that every shirt maintained the intended vintage, crackle-like texture, giving the Dear Boy merchandise that genuine, pre-worn character their fans love. The result is high-quality band merch that looks like a well-loved vintage find, ready to rock the LA show!
Would you like me to draft some social media captions for Dear Boy to promote this restock?